Tamara Caligari
I am a web analyst and product tracking manager. I enable product managers to gain insights about user behaviour on our products.
4th Mar 21 • 3 min read
Which is your favourite Gadget? (Phones don’t count)
My Fitbit – I almost never leave the house without it.
Favourite mon éclat piece?
It has to be the Demi Soleil necklace. It reminds me of sunset.
Favourite breakfast?
Pistacchio croissants for a special treat but otherwise it has to be pancakes!
What inspires you most about the world of tech?
The fast-paced innovation. Ever more companies are digitising and technology is revolutionising daily tasks which is very exciting.
Can you give us a brief summary of what your role is?
I am a web analyst and product tracking manager. I enable product managers to gain insights about user behaviour on our products.
Throughout your studies and career, did you ever feel your gender made a difference in your’s and others’ perceptions or with your relationships with your colleagues?
Being female, I was always part of the minority group in my studies and eventually also in the workplace. It became something I got used to and although it did not discourage me personally, it can be intimidating at times. Luckily, I always managed to find some common ground with my male counterparts such as my love for football or my interest in organising team events which helped bring us together.
Why do you think many women don’t opt for a career in tech?
I believe many women are not aware of the variety of tech careers available. Becoming a developer or a network engineer or anything which involves learning a programming language is not the only area in tech these days. There are so many different roles such as Product Management, User Experience, Web Analysis etc... I myself was not aware of them until I entered my current workplace. If our main educational institutions adapted their courses or included new courses to cater for such career paths, then there will be increased interest in the tech industry, possibly also more women applying for such roles.
Small message to all those young girls wondering whether a career in tech would be a good choice for them.
Almost every company makes use of tech in some way or another – be it proprietary software products, social media marketing, obtaining digital data, digital payment methods etc... With these new areas emerging in the workplace, companies will always need the right talent to drive them. Careers in tech are increasing and will continue to increase as people become more reliant on the digital world. In my experience I have found that if you are diligent in your work, you will be respected and valued for your contribution, regardless of your gender.